Technological and Organizational Innovation in Food and Agricultural Firms: Case Studies on MBNQA Recipients

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The rising demand for food and agricultural products encourages agricultural firms to innovate in both quantity and quality. The specific aim of this study is to investigate the innovation practices in food and agricultural firms. This study takes the case study method by using the cases of the Malcolm Baldrige National Quality Award (MBNQA) recipients engaged in food and agricultural products, namely Cargill Corn Milling (CCM) and Sunny Fresh Foods (SFF). The data is drawn mainly from Baldrige Application Summary, supplemented by other sources such as the company website as a compliment. This study suggests that innovation is strong in these two firms, both technologically and organizationally. It is indicated by the implementation of sophisticated technology such as automation and robotics and the implementation of organizational innovation in the form of i2i (ideas to innovation) R&D expertise in food products. This study offers important lessons learned on innovation for the agricultural firms to meet current demand while also developing the firm's capability to innovate.

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169-173

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April 2022

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© 2022 Trans Tech Publications Ltd. All Rights Reserved

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