ZARA-Based Design Management

Jia Qing Guan; Gen Yuan Zhang

doi:10.4028/www.scientific.net/KEM.474-476.1447

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HomeKey Engineering MaterialsKey Engineering Materials Vols. 474-476ZARA-Based Design Management

ZARA-Based Design Management

Abstract:

ZARA is a pioneer of fast fashion brand which has strong advantages in integration of industrial chain, market and user research. This article tries to analyze ZARA in depth, including finding models and theories behind its success. And the last part of the article is a relatively new perspective, that is, using predictions in the design.

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Periodical:

Key Engineering Materials (Volumes 474-476)

Pages:

1447-1450

DOI:

https://doi.org/10.4028/www.scientific.net/KEM.474-476.1447

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Online since:

April 2011

Authors:

Jia Qing Guan, Gen Yuan Zhang

Keywords:

Design Management, Fast Fashion, Prediction, ZARA

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References

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