ZARA-Based Design Management

Abstract:

Article Preview

ZARA is a pioneer of fast fashion brand which has strong advantages in integration of industrial chain, market and user research. This article tries to analyze ZARA in depth, including finding models and theories behind its success. And the last part of the article is a relatively new perspective, that is, using predictions in the design.

Info:

Periodical:

Key Engineering Materials (Volumes 474-476)

Edited by:

Garry Zhu

Pages:

1447-1450

DOI:

10.4028/www.scientific.net/KEM.474-476.1447

Citation:

J. Q. Guan and G. Y. Zhang, "ZARA-Based Design Management", Key Engineering Materials, Vols. 474-476, pp. 1447-1450, 2011

Online since:

April 2011

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Price:

$35.00

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