ZARA-Based Design Management
ZARA is a pioneer of fast fashion brand which has strong advantages in integration of industrial chain, market and user research. This article tries to analyze ZARA in depth, including finding models and theories behind its success. And the last part of the article is a relatively new perspective, that is, using predictions in the design.
J. Q. Guan and G. Y. Zhang, "ZARA-Based Design Management", Key Engineering Materials, Vols. 474-476, pp. 1447-1450, 2011