Present work describes the evolution of microstructure and texture in W-26Ni-26Fe-13Co and W-28Ni-12Fe-10Co alloys during cold rolling. These alloys consist of two phases i.e. W-base (bcc) and matrix (fcc) in sintered and cold rolled conditions. Microchemistry obtained by electron Probe Micro Analyser (EPMA) clearly indicates that the extent of alloying is very less in W phase. The matrix phase mainly consists of Ni, Fe Co and W. The development of texture in both the W and matrix during cold rolling has been described in terms of α, γ and β fibres for bcc and fcc phases, respectively.