Research on Consumers’ Brand Choice Cognitive Processes
The paper firstly analyzes ACT* theory based on production system frame and its study principle deeply, analyzes and discusses the cognitive processes of consumers’ brand choice by using production rules on the basis, and gives out new explanatory notes on dynamic study phenomenon of consumers experienced after several brand choice processes..
X. H. Wang and L. Lin, "Research on Consumers’ Brand Choice Cognitive Processes", Applied Mechanics and Materials, Vol. 39, pp. 338-341, 2011