Research on Consumers’ Brand Choice Cognitive Processes

Xiao Hui Wang; Lin Lin

doi:10.4028/www.scientific.net/AMM.39.338

Paper Titles

A Generic Framework for Human-Machine Hybrid Recognition Based on Wearable Visual Computing
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MAS-Based Urban Rail Transport Ridership Forecast System and Traffic Generation Analysis
p.322

Study on the Operational Characteristics of Hybrid A²/O Process at Low Temperature
p.326

On Mode Split Model of MAS-Based Urban Rail Transport Ridership Forecast System
p.332

Research on Consumers’ Brand Choice Cognitive Processes
p.338

Speed Ratio Control Study on CVT with Electrical Pulley Actuation System
p.342

The Automatic Transportation Management System of Trucks and Shovels in Open Pit
p.347

Framework of RFID-Based Infrastructure Project Quality Management Expert System
p.352

Monitoring Software Based on LabVIEW and DSC Module
p.359

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 39Research on Consumers’ Brand Choice Cognitive...

Research on Consumers’ Brand Choice Cognitive Processes

Abstract:

The paper firstly analyzes ACT* theory based on production system frame and its study principle deeply, analyzes and discusses the cognitive processes of consumers’ brand choice by using production rules on the basis, and gives out new explanatory notes on dynamic study phenomenon of consumers experienced after several brand choice processes..