Research on Consumers’ Brand Choice Cognitive Processes

Abstract:

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The paper firstly analyzes ACT* theory based on production system frame and its study principle deeply, analyzes and discusses the cognitive processes of consumers’ brand choice by using production rules on the basis, and gives out new explanatory notes on dynamic study phenomenon of consumers experienced after several brand choice processes..

Info:

Periodical:

Edited by:

Yuanzhi Wang

Pages:

338-341

DOI:

10.4028/www.scientific.net/AMM.39.338

Citation:

X. H. Wang and L. Lin, "Research on Consumers’ Brand Choice Cognitive Processes", Applied Mechanics and Materials, Vol. 39, pp. 338-341, 2011

Online since:

November 2010

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Price:

$35.00

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