Influence of Exposure Durations on the Cognition of Clothing Color

Abstract:

The purpose of this study was to focus on the influence of ED (Exposure duration) on cognition for processing clothing colors. In present study, “gorgeous” and “plain” as words for description of color emotion were used, and samples of clothing color with 10 hues and 9 levels of brightness were evaluated at three EDs (20ms, 500ms and 1000ms) by 54 subjects in the behavioural trials. The results showed different brightness could be easily perceived as different emotion, and the gorgeous emotion presented a weak-strong-weak trend as the brightness increased, whereas the plain emotion presented a reverse trend. Although the emotions of clothing colors tended to be consistent at diverse ED, they resulted in different effects on the cognitive level, short ED evoked more “gorgeous” emotions than long ones, and the RTs (Response time) were longer in emotional evaluation at short ED than those at long ones.

• Periodical: Advanced Materials Research (Volumes 433-440)
• Pages: 2064-2070
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.433-440.2064
• Online since: January 2012
• Authors: Xiao Feng Jiang, Guo Lian Liu
• Keywords: Clothing Color, Cognition, Color Brightness, Emotion, Exposure Duration, Response Time

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