An Empirical Study of Constructing Index System of Tour Guide’s Compensation and Motivation Effect

Abstract:

The index system of tour guides’compensation isn’t reasonable and lack of motivating to tour guides now. The study aims to construct reasonable index system of tour guide’s compensation and analyse motivation effect of every index. According to the data from investigated 188 full-time tour guides, the index system of tour guides’compensation is constructed by using factor analysis firstly, then the motivation effect of indexes of tour guides’compensation is analysed by using multiple linear regression.The study found that reasonable index system of tour guides’compensation is composed of 5 first-grade indexes which include Variable Pay , Basic Pay etc. and 9 second-grade indexes which include Basic Pay, Allowance for Conducting Tour Group etc.. In 5 first-grade indexes, motivation coefficient of Variable Pay , Basic Pay, Legal Benefit and Insurance are 0.468,0.491,0.320. Additional Pay,Year-end Bonus are health factors.(Abstract)

• Periodical: Advanced Materials Research (Volumes 433-440)
• Pages: 2086-2091
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.433-440.2086
• Online since: January 2012
• Authors: Yan Jiao Yang
• Keywords: Factor Analysis (FA), Index System of Compensation, Motivation, Multiple Linear Regression, Tour Guide

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