Constraints of Service Development within the Medical Device Industry: A Preliminary Study

Article Preview

Abstract:

Cost, quality and technology leadership are no longer sufficient for businesses to secure critical advantage. Instead, differentiations are being provided through the supply of innovative services, which can rapidly develop into a firm’s unique selling proposition. However, although services can provide additional competitive advantage, the inherent differences between product and service can cause difficulty in the effective integration of the two processes. Services are dominated by intangible elements which can be difficult to perceive and quantify. Within the medical device industry, the growing focus on usability, patient safety and increasing regulatory requirements has further complicated the already complex development process. In order to meet regulations, development is undertaken within strict boundaries to produce tightly controlled outputs. It can be seen that there is an incongruity between the nature of medical device development and the service development processes. This paper explores the constraints and inhibitors of service creation within the context of the medical device industry. Service innovation and its application is discussed. Difficulties in the addition of a service element and their potential solution within a medical device context are explored.

You might also be interested in these eBooks

Info:

Periodical:

Advanced Materials Research (Volumes 433-440)

Pages:

733-739

Citation:

Online since:

January 2012

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2012 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] W. Boulding, M. Ehret, W. J. Johnston & R. Staelin, A customer relationship management roadmap: What is known, potential pitfalls and where to go,. Journal of Marketing, Vol. 69, 2005, pp.155-166.

DOI: 10.1509/jmkg.2005.69.4.155

Google Scholar

[2] P. R. Dickson, C Moorman & R. T. Rust Getting return on quality: Revenue expansion, cost reduction or both,. Journal of Marketing, Vol. 66, 2002, pp.7-24.

DOI: 10.1509/jmkg.66.4.7.18515

Google Scholar

[3] H. L. Correa, M. C. Cooper, L. M. Ellram, & J Scavarda, An operations management view of the services goods offering mix, International journal of Operations and Production Management, Vol. 27, 2007, pp.444-463, doi: 10. 1108/12443570701742357.

DOI: 10.1108/01443570710742357

Google Scholar

[4] A. Graves, & Y. Ward, Through-life management: the provision of total customer solutions in the aerospace industry, International Journal of Services Technology and Management, Vol. 8, 2007, pp.455-477, doi: 10. 1504/IJSTM. 2007. 013942.

DOI: 10.1504/ijstm.2007.013942

Google Scholar

[5] T. Friedli, E. Fleisch, & H. Gebauer, Overcoming the Service Paradox in Manufacturing Companies, European Management Journal, Vol. 23, 2005 pp.387-404, doi: 10. 1016/j. emj. 2004. 12. 006.

DOI: 10.1016/j.emj.2004.12.006

Google Scholar

[6] J. A. Crowe, J. L. Martin, B. J. Norris, & E. Murphy, Medical device development: The challenge for ergonomics,. Applied Ergonomics, Vol. 39, 2008, pp.283-295, doi: 10. 1016/j. apergo. 2007. 10. 002.

DOI: 10.1016/j.apergo.2007.10.002

Google Scholar

[7] K. Cormican, & D. O'Sullivan, Auditing best practice for effective product innovation management,. Technovation, Vol. 24, 2004, pp.819-829, doi: 10. 1016/S0166-4972(03)00013-0.

DOI: 10.1016/s0166-4972(03)00013-0

Google Scholar

[8] P. Matthyssens, & K. Vandenbempt, Cognition-in-context: reorientating research in business market strategy,. Journal of Business and Industrial Marketing, Vol. 18, 2003, pp.595-606, doi: 10. 1108/08858620310492446.

DOI: 10.1108/08858620310492446

Google Scholar

[9] R. Evangelista, Sectoral Patterns of Technological Change in Services,. Economics of Innovation and New Technology, Vol. 9, 2000, pp.183-221, doi: 10. 1080/10438590000000008.

DOI: 10.1080/10438590000000008

Google Scholar

[10] B. S. Tether, Do Services Innovate (Differently)? Insights from the European Innobarometer Survey,. Industry and Innovation, Vol. 12, 2005, pp.153-184, doi: 10. 1080/13662710500087891.

DOI: 10.1080/13662710500087891

Google Scholar

[11] J. R. McColl-Kennedy, & J. Weerawardena, New Service Development and Competitive Advantage: A Conceptual Model,. Australasian Marketing Journal, Vol. 10, 2002, pp.13-23, doi: 10. 1016/S1441-3582(02)70140-7.

DOI: 10.1016/s1441-3582(02)70140-7

Google Scholar

[12] S. Massa, & S. Testa, Innovation and SMEs: Misaligned perspectives and goals among entrepreneurs, academics, and policy makers, Technovation, Vol. 28, 2008, pp.393-407, doi: 10. 1016/j. technovation. 2008. 01. 002.

DOI: 10.1016/j.technovation.2008.01.002

Google Scholar

[13] S. Brax, A manufacturer becoming service provider- challenges and a paradox,. Managing Service Quality, Vol. 15, 2005, pp.142-155, doi: 10. 1108/09604520510585334.

DOI: 10.1108/09604520510585334

Google Scholar

[14] R. Kallenberg, & R. Oliva, Managing the transition from products to services,. International journal of Service Industry Management, Vol. 14, 2003, pp.160-172, doi: 10. 1108/09564230310474138.

DOI: 10.1108/09564230310474138

Google Scholar

[15] J. A. Belohlav, B. Jiang, & S. T. Young, Outsourcing impact on manufacturing firms' value: Evidence from Japan,. Journal of Operations Management, Vol. 25, 2007, pp.885-900, doi: 10. 1016/j. jom. 2006. 12. 002.

DOI: 10.1016/j.jom.2006.12.002

Google Scholar

[16] Kolawa, A. (2004) Outsourcing is not the enemy. Wall Street Journal online, http: /online. wsj. com/article/0, SB107759212164937450, 00. html.

Google Scholar

[17] P. Cardellino, & E. Finch, Evidence of systematic approaches to innovation in facilities management,. Journal of Facilities Management, Vol. 4, 2006, pp.150-166 doi: 10. 1108/14725960610673742.

DOI: 10.1108/14725960610673742

Google Scholar

[18] K. R. Karwan, & R. E. Markland, Integrating service design principles and information technology to improve delivery and productivity in public sector operations: The case of the South Carolina DMV,. Journal of Operations Management, Vol. 24, 2006, pp.347-363.

DOI: 10.1016/j.jom.2005.06.003

Google Scholar

[19] G. Bradley, & H. Kang, Measuring the performance of IT services: An assessment of SERVQUAL,. International Journal of Accounting Information Systems, Vol. 3, 2002, pp . 151-166, doi: 10. 1016/S1467-0895(02)00031-3.

Google Scholar

[20] C. T. Ennew, & K. S. WOO, Measuring business-to-business professional service quality and its consequences,. Journal of Business Research, Vol. 58, 2005, pp.1178-1186, doi: 10. 1016/j. jbusres. 2004. 05. 003.

DOI: 10.1016/j.jbusres.2004.05.003

Google Scholar

[21] S. Balasubramanian, & V. V. Kirishnan, Creating growth with services,. Sloan Management Review, Vol. 45, 2004, pp.58-63.

Google Scholar

[22] C. Grönroos, & K. Ojasalo, Service productivity: Towards a conceptualization of the transformation of inputs into economic results in services,. Journal of Business Research, Vol. 57, 2004, pp.414-423, doi: 10. 1016/S0148-2963(02)00275-8.

DOI: 10.1016/s0148-2963(02)00275-8

Google Scholar

[23] M. Fischbacher, A. M. Smith, & F Wilson, New Service Development: From Panoramas to Precision,. European Management Journal, Vol. 25, 2007, pp.370-383, doi: 10. 1016/j. emj. 2007. 06. 007.

DOI: 10.1016/j.emj.2007.06.007

Google Scholar

[24] H. J. Bullinger, K. P. Fahnrich, & T. Meiren, Service Engineering - Methodical Development of New Service Products,. International Journal of Production Economics, Vol. 85, 2003, pp.275-287, doi: 10. 1016/S0925-5273(03)00116-6.

DOI: 10.1016/s0925-5273(03)00116-6

Google Scholar

[25] D. Kelly, & C. Storey, New Service Development: initiation strategies,. Library Consortium Management: An International Journal, Vol. 2, 2000, pp.104-122, doi: 10. 1108/14662760010800784.

Google Scholar

[26] I. Drejer, Identifying innovation in surveys of services: a Schumpeterian perspective,. Research Policy, Vol. 33, 2004, pp.551-563, doi: 10. 1016/j. respol. 2003. 07. 004.

DOI: 10.1016/j.respol.2003.07.004

Google Scholar

[27] R. Bibb, C. Morris, J. Parkhouse & A. Surgar The development of a collaborative medical modelling service: Organisational and technical considerations,. British Journal of Oral and Maxillofacial Surgery, Vol. 42, 2004, pp.323-330.

DOI: 10.1016/j.bjoms.2004.02.025

Google Scholar