A Type of Customer Acquisition and Retaining Policy

Xiao Gang Cao; Huo Song Xia; Hui Wen

doi:10.4028/www.scientific.net/KEM.439-440.688

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HomeKey Engineering MaterialsKey Engineering Materials Vols. 439-440A Type of Customer Acquisition and Retaining...

A Type of Customer Acquisition and Retaining Policy

Abstract:

This article analyzes the customer acquisition and retaining policy and then build a customer acquisition and retaining model according to the practical market investigation. This model provides some managerial insights about the customer decision for the firm which can be directly implemented in the management practice.

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Periodical:

Key Engineering Materials (Volumes 439-440)

Pages:

688-691

DOI:

https://doi.org/10.4028/www.scientific.net/KEM.439-440.688

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Online since:

June 2010

Authors:

Xiao Gang Cao, Huo Song Xia, Hui Wen

Keywords:

Customer, Model, Retaining Policy

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References

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