A Type of Customer Acquisition and Retaining Policy

Abstract:

Article Preview

This article analyzes the customer acquisition and retaining policy and then build a customer acquisition and retaining model according to the practical market investigation. This model provides some managerial insights about the customer decision for the firm which can be directly implemented in the management practice.

Info:

Periodical:

Key Engineering Materials (Volumes 439-440)

Edited by:

Yanwen Wu

Pages:

688-691

DOI:

10.4028/www.scientific.net/KEM.439-440.688

Citation:

X. G. Cao et al., "A Type of Customer Acquisition and Retaining Policy", Key Engineering Materials, Vols. 439-440, pp. 688-691, 2010

Online since:

June 2010

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Price:

$35.00

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