Advanced Materials Research Vols. 694-697

Abstract: This paper explores the mechanism between supply chain and marine environment, describes the concepts and elements of GSCM, and discusses the prospects of implementation of GSCM, conclude that GSCM would be a good practice for Chinese enterprises to improve both their economic and environmental performance, it would play an important role in marine environment management, prospectively it would be a possible way to solve the Bohai sea environmental problem in the context of land-sea overall strategy.

Abstract: Failure of supply is typical phenomenon of cascading effect in complex supply chain network, in order to ensure the safe operation of supply chain network we should strengthen the management and protection important nodes. Based on this, the paper has proposed a evaluation methods of node importance to measure the size of the largest connected sub-graph node failure caused devastating consequences in complex supply chain network, and by example to verify the effectiveness and practicality of the evaluation methods.

Abstract: The status of auto industry is enhancing in our national economy with the economic boom of China and rapid growth of economic globalization. Meanwhile, automobile manufacturing industry also has to faced with the increasingly fierce global competition. Based on this opportunities and challenges coexist situation, comprehensive evaluation of automobile manufacturing enterprises’ performance has more and more realistic significance. This paper utilized the analytic hierarchy process to evaluate the performance of automobile manufacturing enterprises. In this assessment system, we considered the financial indicators and non-financial indicators which related to the performance of automobile manufacturing enterprises. Based on the systematically analysis, we summarized the influence degree of each evaluation index and provided the basis for automobile manufacturing enterprises to make scientific decisions.

Abstract: Electronic information network technology is growing faster with the rapid development of information technology, the advance payment financing model based on e-commerce platform becoming mature step by step. We proceeded a discussion about the mechanism of the advance payment financing model based on e-commerce platform. Then we analysed the principal parts which participate in this financing procedure, and made the traditional advance payment compared with this new financing model. At last we concluded that advance payment financing model based on e-commerce platform can not only reduce the risk of relevant parties, but also can increase the financing efficiency.

Abstract: Nowadays, enterprises adopt outsourcing to conduct their logistic distribution. In order to choose the appropriate logistic provider, a detailed, in-depth logistic plan should be designed. This paper adopt BSC theory and GAHP-grey correlation method, based on the condition mentioned above, put forward a method of choosing logistic provider forB2C e-commerce enterprise. Finally, a case shows that this method is feasible.

Abstract: Risk has always been at the core of entrepreneurs daily decision-making, but factors will influence individuals decision-making. In this study, we investigated risk decision-making and cognition process of venture experts and novices under a given venture contexts. The purpose of the experiment is to investigate the difference of risk perception, risk propensity among venture experts, novice and college students, and to investigate the impact of these factors to individual risk decision-making. The result shows that, for the level of risk perception, there are prominent differences in experts and novices, but for the level of risk propensity, there is no prominent difference in experts and novices. It could be concluded that it is the risk perception influence individual risk decision-making but not the risk propensity.

Abstract: The paper analyzes the optimal market structure and pricing strategy of regional logistics information platform based on bilateral market theory and network externality. Taking Zhejiang logistics information platform as an example, it establishes a two-stage (users gather stage, stable operation stage) regional logistics information platform pricing model. In the end, it draws a conclusion that the pricing strategy is mainly affected by platform service, network externality factor and user scale of both sides.

Abstract: One of the characteristics of the network economy is the emergence of digital products. Digital products, the core of the network products, the pricing issue has drawn increasing attention. Precisely because of the network externalities demand-side economies of scale, positive feedback and increasing marginal returns and other features of the network economy, as well as the characteristics of high initial investment costs and low marginal costs of the digital products, digital products cannot be simply priced by traditional economic pricing method. Monopolist does not like the traditional monopolist which limits production and raises prices to earn high profits. Of course, the manufacturers will not simply rely on the demand and supply in accordance with the marginal revenue and marginal cost pricing. Therefore, based on the characteristics of the digital products itself, cost of production, network market environment and the characteristics of the analysis of the consumers’ behaviors, proceeding from the point of view of the network expansion, then the theory of groups pricing based pricing strategy is put forward.

Abstract: A bilevel programming model is established to determine the emergency storage centers location and the resource supply plan of the provincial and municipal levels by the collaborative mode of the vertical supply and lateral transfer for the emergency logistics system in the unusual emergencies. And the optimal solution is obtained by the hybrid genetic algorithm. Finally, the case shows the effectiveness of the proposed model and its algorithm.

Abstract: The article used collaborative control theory, Internet of Things technology and the house of quality, and then proposed an innovative concept of FMCG supply chain quality control tower based on FMCG supply chain quality features. It elaborated its operation mechanism of the "five layers and three mechanisms" that provided theoretical support for quality control and traceability of FMCG.