Advanced Materials Research Vol. 796

Abstract: Along with the continuous development and improvement of the garment pattern making theory and echnique, as well as the more wide application of computer technique, the garments intelligent renders making pattern more efficient. Due to the complex body measure variation, the intelligent of garment personalized custom which is regularly limited by various spects also needs to continuously explore. Howe-ver, the conventional garment pattern process that is making brand new pattern or triamming the pieces of the standard size designation pattern in accordance with the individual sizes. This study intends to discuss the breakthrough of traditional pattern mode. For example the shirts, based on a series of the garments’ size designation pattern, extract individual samples from the anthropometric database. The series size designation patterns are split into the collar, sleeves, body and other garment parts that may involve variety. According to the need, g-enerate individual measure of the sample, extract the existing silhouette of corresponding parts from the series size designation patterns and fit them. Ultimately cbtain the experimental method of personalized pattern.

Abstract: The garment cutting is a key process during the garment production. Most companies apply the manual labor or simple mechanical aids to achieve the goals. While these methods cost much time and labor. More and more automatic cutting equipment is applied to the garment cutting so as to save time, labor and materials. During the process of cutting, some problems are coming up, especially the cutting path. The cutting path of the garment numerical control cutter is regarded as generalized travelling salesman problem (GTSP). The garment contours can be regarded as the set of cities, and the nodes of a single contour can be regarded as cities. The cutter visits every contour exactly once. A hybrid intelligence algorithm was proposed to solve the problem. The ant colony algorithm was applied to a selected cutting path arbitrarily, an optimal contour sequence was found. Then the garment contour sequences shortest path was transformed into multi-segment graph shortest problem which is solved with the dynamic programming algorithm in order to optimize the knifes in-out point. The final optimal cutting path was constructed with ant colony optimization algorithm and dynamic programming algorithm. The practical application shows that the hybrid intelligence algorithm has satisfactory solution quality.

Abstract: This paper analyzed the concepts and the relationship between consumers personal values (PVS), customers expecting value (CEV) and buying behavior (BB) and then constructed a triangle model on the three. Targeting at consumers of fashion luxury products as example, the paper designed scales and made questionnaire research. After factor analysis, KMO and Cronbach'α test, it then testified the fitness of the model by using structural equation modelling (SEM) and came to the conclusion that the factors that influenced consumers BB can be explained more exactly and precisely by introducing CEV between PVS and BB. It provides new perspective for the research of buying behavior and also theoretical reference for enterprises competition strategies.

Abstract: Conjoint analysis is a method for estimating the relative importance of product attributes and utilities of different levels of a defined product. This research focused on finding out about the concerned attributes and preferable levels of professional badminton sportswear when purchasing and then building the preference models of seamless badminton sportswear. Two questionnaire surveys had been done in this research. Questionnaire I is the basis for getting the top ten attributes that target customers concerns when purchasing. Combined the top ten attributes with development direction, questionnaire II was designed for conjoint analysis study. Totally 20 respondents willing to buy professional badminton sportswear were asked to give his/her purchase intent score for 18 hypothetical product profiles derived from orthogonal design. As results of conjoint analysis study showed, the most preferred levels are light color, tight fitness, raglan sleeve, seamless-knit, good tactility, good moisture absorption and ￥299~400. The preference model of seamless badminton sportswear can be two kinds: relatively higher price and relatively lower price. They all have good cost performance and the relatively higher kind has good moisture absorption and good tactility, the relatively lower kind has preferable good moisture plus anti-bacteria and preferably tactility.

Abstract: In the background of the societys development, more and more females and designers focused on the consumers requirements. Thus the style which consumers are interested is more important to obtain. Some representative bras are selected in this paper. College students in different ages, genders and majors are chosen to do the eye movement experiments to explore the interesting part of bra from consumers. The interesting areas of bra are shoulder stripe, cup and the bottom. Three important parameters are obtained from the experiment which is the Entry time, Revisits and Dwell time, besides the hot spot diagram is also the key index to reflect the different interested degree in different parts of bra from males and females. On the one hand, it turned out that the concern degree is different in different parts of bra from consumers, the cup is the most part which customers pay more attention, the creative design of shoulder stripe and the bottom of bra will absorb more consumers. On the other hand, it found that the difference is really existed in genders focused on the same bra style, such as the males are focused more on the cup, little attention in other parts, but the females are focused more on shoulder stripe except the cup. The results will not only help the designers to know more about the consumers interesting area of bra, but also can promote the development of the bra which consumers satisfied.

Abstract: Due to fast-paced society and fierce competition, more and more attentions are paid to consumers way of life and their psychological needs in fashion design. Color, a major element of fashion design, is a certain psychological feeling stimulated from vision, a combination of perception and ration. It should be designed and applied from the aspect of color psychology. Based on the cases and survey, this study aims to explore the application of psychological effect of color in fashion design. Fashion designers should consider the fashion color, focus on consumers preference for color, shade, style, patterns and the psychological effect, meet psychological needs of the target and potential consumers, and express psychological suggestion effect of color. Designers should also develop products at the level of matter and spirit, select fashion color to consumers mind, and finally apply color psychological effect in fashion planning and designing, products developing and marketing. The results of this study may play a guiding role in the strategy of modern fashion design.

Abstract: In order to inherit and develop the valuable heritage of Chinese traditional clothing cultural-Song Jin, the characteristic elements, patterns and colors of Song Jin, were extracted. Summarized that the common themes of Song Jin were geometry, flowers, animals, utensils and meteorological theme and the Four Dayun, Six Dayun and Eight Dayun of geometry themes were the most classical patterns among all these themes; the common color combinations were divided into three categories. The first was the combination of harmonic colors which based on the yellow tone. The second was the combination of harmonic colors which based on the grey or blue-grey tone and used the reddish violet and blue as ornaments. The third often used the combination of contrasting colors which usually chose bright red, green and orange to highlight the main prints. On this basis, explore how to use the two characteristic elements in fashion design.

Abstract: With the upward climbing of the Chinese fashion luxury goods market for about 30 years, China have become one of the world's biggest markets. This situation makes the research on the Chinese fashion luxury goods markets and consumer groups instructive. In this paper, the formation and development of Chinese luxury goods market were represented and analyzed. By using the methods of internet questionnaires and depth interview the consumer groups segmentation of Chinese fashion luxury goods were researched, 10 groups were got and their respective expectation elements of fashion luxury goods were researched and obtained. Some suggestions were given as reference to the design and marketing promotion of fashion luxury goods in China.

Abstract: Size-illusion of color can affect wearing performance. In the current study, three styles of clothing and a rectangular piece whose area was similar to those of the clothing with various colors were evaluated in behavioral experiments. The purpose of the study is to explore the influence of saturation, brightness and hue of colors on size-illusion. Results show that size-illusion is most outstanding on the dimension of brightness, and it is more prominent on clothes than on color pieces. The picture with high saturation is bigger than that of low saturation, with high brightness or with longer wavelength displays an expansion effect. The size-illusion may be related with the background color.

Abstract: In this paper, we analyzed the data of the 6 body breast sizing measurement parameters of 162 girl participants who were from Jiangsu aged 13-16, which were collected by the manual measurement. Then, the statistical analysis of the measurement data was carried out in the SPSS software, including the correlation analysis and the regression analysis. From the results of the analysis, we got four regression equations and the value range of four measurement parameters, which were used to design the size of the fitting mold of the girlish mold-cup bra.