Applied Mechanics and Materials Vols. 701-702

Abstract: By utilizing IT, CRM makes relationship marketing feasible for different customers. The CRM technical architecture is continuously improved for efficient interactions with customers and customer behavior data collection. But customer data collection is not enough in an always changing global society. Market success is established according to innovative activities undertaken. Innovation possibilities are difficult to be discovered and applied by internal resources only. Therefore, companies are forced to work together with external partners, active consumers known as prosumers, for rapid added value and market knowledge. After proposing a new Prosumer-oriented Relationship Management (PoRM) for an open innovation value co-creation approach, the authors are now developing a general PoRM architecture for a corporate strategic advantage.

Abstract: Marketing and Distribution Integrated System is the use of modern information technology, on the basis of a unified enterprise network equipment and customer information model, basic information and topological relationship, used in customer-facing supply reliability management, customer outage management, line loss of four sub-management, business expanding auxiliary field and distribution network construction planning decisions such as the standardization of GIS-based, integrated enterprise-wide information platform. This paper describes a GIS-based business integration system with the main content and functionality, energy efficiency management system to achieve a variety of integrated business systems and energy efficiency management decision-making system that can effectively address the development of enterprise information supply information silos that exist , huge amounts of data and processes curing problems with the integration of power supply enterprise business planning and construction of information systems provide a useful reference.

Abstract: Based on the domestic value-added tax management status and the trend of transforming the business tax into value-added tax, this article analyze the development process of the value-added tax informationization and determine the content of VAT invoice management system. At the same time, it also explores the IT implementation model and prospect implementation effect, which could guide the system construction of large and medium-size enterprises.

Abstract: In the context of the era of speed economic, the airport as a quick means of transportation, promote the rapid flow of local people, capital, technology and other factors of production, promote local economic development, and development of the airport is also inseparable from the support of the local economy, Therefore, Use the airport and local economic data for data processing,and analyzing the degree of coupled development of airport and local economic scientifically, planning for further improving coordination between the airport and the city, and promoting coordinated development between them is important.

Abstract: Through analyzing E-commerce supply chain of agricultural products and the SCOR, it constructed its standardized operation system based on the SCOR, then analyze this system, and decompose the basic process layer, the configuration layer and process elements layer. Finally, by constructing the observed variables for every element of the logistics capability, it measures its performance based on the SCOR at an angle of logistics capability , and thus be able to put forward the advice to assess operations system of supply chain.

Abstract: Energy cooperation is one of the prerequisites for the development of modern industry and the world economy, China-Russia energy cooperation is an important part of China-Russia economic and trade cooperation between the two countries, and is also an important field of development of bilateral strategic partnership.China is the world's oil-producing and consuming countries, demand for oil and gas has great; Russia is oil and gas producing and exporting countries in the world, rich in oil and gas resources. China-Russia neighboring each other,China-Russia energy cooperation between the two countries is not only need and significance of strengthening China-Russia strategic cooperative partnership. Firstly, the paper use of SWOT analysis on China-Russia cooperation in energy analysis of the strengths, weaknesses, opportunities, threats and finally put forward the China-Russia energy cooperation strategy. Strengthening China-Russia energy cooperation is conducive to ensuring China's energy security, but also to Russia's exports to China more energy, the China-Russia energy cooperation is a win-win and mutually beneficial cooperation.

Abstract: The customers of mobile banking have increased rapidly with the development of mobile internet. So there is a need to identify the factors that influence customer acceptance of mobile banking service, and need to research how the factors influence. This research proposed a mobile banking user adoption model based on the TAM, integrating social influence, and trust perception to predict the user intention. The comprehensive research model was empirically examined. We found that perceived usefulness, perceived ease of use, social influence, and trust perception have significantly effects on user adoption. In addition, we also tested that perceived ease of use has significant effects on perceived usefulness. All hypotheses were supported in this research.

Abstract: Knowledge creation and diffusion in determining growth performance is still a hot topic. We gleaned from science citation index expanded (SCI-EXPANED) and Social Sciences Citation Index (SSCI) database on web of science, concerning advances in knowledge diffusion research in virtual contexts. The result indicates that the main research territory is Italy, accounting for 22.222%. The number of citations on this topic mainly distributes in recently 3 years, reaching climax of 16 in 2012. And from the analysis of research area, there are five main areas: business economics, environment science ecology, geography, public administration, and social sciences other topics. Particularly, the percentage of publication in business economics is 55.556%. Overall, the relating knowledge diffusion and innovation research topics can be classified into five aspects: infrastructures, capacities, performance, policies and modeling.

Abstract: E-commerce is hasting the birth of “network reverse logistics”, and the service advantages of network reverse logistics have become increasingly prominent. The paper points out that the reverse logistics under E-commerce is increasingly important. Than it analyzes many factors of enhancing the reverse logistics under E-commerce, such as the restraint of laws and regulations, asymmetric information, subjective factors of consumers, businessmen return promise, etc. The paper further analyzes the problems of reverse logistics services in China, and puts forward the improvement strategies of network reverse logistics service: ①starting from the website design to prevent reverse logistics,including the site as much as possible to provide detailed goods information to overcome the information asymmetry defects, etc; ②smoothly realize return Online by hiring third party returns management center, etc.

Abstract: Demand response provides many benefits in financial and operational aspects for the power user, load management unit and the grid operator. In this paper, we have extended the traditional specification in distribution system automation IEC 61968 to support further demand response service. There are some basic modules and packets have been defined to update traditional metering device, and also the newly added controlled object have been involved. At last, we have take time of use price to illustrate the performance of a wide area demand system by integrating a new controlling algorithm and the results show that it can significantly improve the performance of electricity devices in a home area network.