Applied Mechanics and Materials Vols. 411-414

Abstract: Most traditional B2C E-commerce enterprises outsource their logistic to the third-party logistics and cooperate with flat channel distributors, which could lower their cost and reduce their risks. Taking Beijing 2688 E-commerce Co., LTD as example differently from the traditional enterprises, which establishes the procurement service model through cooperating with procurement services in the supply chain, this article analyzes the innovations on distribution and logistics of the case enterprise. Consequently the article proposes the key problems that the B2C E-commerce enterprises should pay attention to in the future.

Abstract: Under the environment of E-Commerce, the financial services industry has the new characteristics including business centralization, operating automation, network globalization, intelligentized decision, flexible application, etc. This paper studies the new requirements on financial products and services innovation in the E-Commerce environment. This study shows that rapidly developing information technology has contributed to fully exploit the potential advantages of financial products and services, including intelligentized decision, networked management, etc. Moreover, the study indicates that the technological and competitory factor has the most significant impact on the level of financial innovation, which can optimize and perfect the allocating efficiency of financial resources. Meanwhile, the financial services system must be able to effectively prevent various network attacks, and to carry out an effective financial risk evaluation mechanism so as to strength management level of financial innovation.

Abstract: Virtual environment technology can simulate a real feeling environmentalso that subjects are correctly cognized in a more natural way, more intuitive visualization,and more realistic feeling. Virtual demonstrating system of geosciencefieldwork is implemented to simulate survey process of geoscience educationcharacteristics by the visualization technology. Object-oriented technology, ArcEnginecomponent and spatial database technology are adopted. It is featured by displayingthree dimensional field sceneries (flight, navigation), representing the multimediainformation about surveying spots (rock character, stratum occurrence, etc.),simulating geo-process, and testing learning effects and so on. Practice basein Liujiachang town, Songzi, Hubei Province, is taken as an example that geosciencesurvey teaching can be satisfied.

Abstract: This paper describes the principles of risk management during organizational change at the oil refinery with the use of comparative analysis. Authors demonstrate the effectiveness of risk management of insufficient / excessive number of staff in the construction Project Management Office .

Abstract: Based on the government-sponsored economic production quantity(EPQ)model, this paper analyses technology patent storage problems in university-enterprise cooperation under the perspective of S&T-oriented small-micro enterprise, finds out the optimal number and cycle of patent research which can keep S&T-oriented small-micro enterprise the lowest cost of research and storage, then puts forward the future research direction.

Abstract: This paper aims at the problems of difficult management, low efficiency, disordered data storage and management which actually exist in geological exploration. In order to solve these issues we carry the "wisdom exploration" concept into the project management. We focused on the research of the method of organization and management, and designed a new mode of the integrated management including examination of data storage, data standardization management, project management and real-time feedback. On the base of the above, we researched and developed a management system which could well meet the needs of geological exploration project management and provide a strong information guarantee to enhance the efficiency of project management.

Abstract: The mobile phone has become an important part of daily life, and the competition in mobile phone market is highly vigorous in recent years. Mobile phone manufacturers need to pay more attention on their customers for understanding the factors which can affect purchase intention. This study is about the influence of brand and price on purchase intention of mobile phone in the case of Taiwan college students. In accordance with the results of this research, functionality is the most important factor for respondents to choice their mobile phone, as well as price is the second and physical appearance is the third. But the results of male and female are different. For the case of male, price is the most important, functionality is the second, and physical appearance is the third. In addition, for the case of female, functionality is the most important, price is the second, and physical appearance is the third.

Abstract: This research established an evolutionary game model to analyze international iron ore price negotiations process which the Chinese steel enterprises participated under the rationality assumptions of negotiation parties. We simulated the evolutionary game using the matlab7.10. The results show that the larger betrayal income is, the faster Chinese steel enterprises and foreign iron ore enterprises choose the non-compromise strategy, and the larger penalty or reward which chinese government gives the iron ore enterprise is, the faster the iron ore enterprise chooses the compromise strategy. Moreover, this study proposes some reasonable iron ore negotiation strategies for Chinese government and steel enterprises.

Abstract: For some of the problems that exist in the current the Guilin Tourism Clothing cultural resources product development, In this paper, from the tourist costume culture resources should be associated with other tourism resources development; Increase in Guilin tourism clothing culture and the characteristics of product design and development; Add dress culture involved in tourism products; Make full use of the festival activities and related platform; Strengthen the intermediary function of guide information transmission and channels to strengthen tourism apparel product design and development of these six aspects jointly develop tourism apparel products, And can stand on the height of the global integration, based on its national cultural characteristic, carries on the reasonable and effective protection and development.

Abstract: In this paper, we conducted intensive research on evaluating the performance apprises of the power corporations, and put forward the network SBM model. Using data of ten power corporations, the new model was tested and the results show the new model can overcome the drawbacks of the traditional SBM model which ignore the internal structures of DMUs.