Applied Mechanics and Materials Vols. 687-691

Abstract: In this paper, the background for the next upgrade, Shandong Province Small and medium-sized enterprises business model business model innovation model design, and SWOT analysis of the business model for evaluation. With the development trend of economic transformation and upgrading, enterprises will increasingly rely on the further development of enterprises by building business models. Business model innovation will be an important way to SMEs’ upgrading and transformation development in Shandong Province.

Abstract: This article analyses the characteristics of financial management mode in the traditional environment, discusses how to construct the ERP-based integrated financial management mode, proposes concrete design contents of integrated financial management mode in enterprise groups including the establishment of a comprehensive budget management system, construction of centralized fund management system, establishment of risk management system and improvement of internal financial control.

Abstract: This paper mainly focuses on different body embedded in the SMEs’ network and explores the relationship between business network embeddedness, technology network embeddedness, political network embeddedness and organizational learning capability based on technology alliances’ specific context. Organizational learning capability is regarded as the integration of internal learning capability and external learning capability. From the perspective of the process organizational learning capability is divided into knowledge acquisition capability, knowledge absorption capability and knowledge integration capability. We found that business network embeddedness, technology network embeddedness and political network embeddedness all have a positive relationship with knowledge acquisition capability, knowledge absorption capability and knowledge integration capability.

Abstract: Enterprise Microblog marketing becomes increasingly prevalent due to the rise of microblog. This paper introduces the concept and characteristic of Microblog marketing, and analyzes the popular “point praise” at the moment. The most important part is to discuss different microblog marketing strategies according to the characteristic of Microblog marketing, such as endorsement marketing strategy, the individuation marketing strategy and emotional marketing strategy.

Abstract: The insurance industry is highly dependent on information technology, which leads to the fact that the information system security is directly related to the security of the entire insurance industry, even if the stability of the entire nation's financial system. Therefore, the following issue need to be solved, how to design and establish the risk assessment model of information security based on the actual situation of China's insurance industry to prevent and face the complex and changing internal and external conditions.

Abstract: The present study conducted a literature review on the definition and classification of the domestic and foreign service innovation; and it did a contextual research on service innovation in recent 30 years by HIstcite software. It proposed that domestic researches are still in the stage of introduction and imitation. It lacks innovation and in-depth theoretical and empirical studies. Meanwhile, the future researches tend to solve increasingly complex practical problems in perspective of dynamic and diversity. And the multidimensional index system is urgently to be established.

Abstract: This paper investigates the degree of the sensitivity of different types of trade to RMB exchange rate pass-through (ERRT) on the basis of the 201 sample data collected from Oct. 1996 to June, 2013. As a result, the conclusion is drew that the incomplete pass-through effect of RMB exchange rate performs relatively prominent in types of import and export trade and presents obvious type difference. Broadly speaking, the effect of exchange pass-through on the general import trade type is greater than that on the export. It is also indicated through the analysis that the appreciation of exchange rate can not change radically the phenomenon of trade imbalance. The type of import and export trade in special areas is relatively better concerning the exchange rate pass-through, which can be able to take on the pilot responsibility for the reform of exchange rate in China.

Abstract: Academic circles from fiscal decentralization, the central government's incentive policy in the regional economic development is discussed the reasons of local government competition, put forward from the aspects of policy, develop cooperation mechanism is conducive to healthy competition, prevent vicious competition countermeasures. However, under the supervision of competition mechanism research still exist. Need to make decision by the central competition management mechanism, in the process of competition also need to set up relevant supervision mechanism, and can only be the most behavior supervised the earth contain improper competition, avoid vicious competition. In the aspect of implementation to avoid vicious competition mechanism lacks the corresponding supervision mechanism in our country, has yet to be research and development.

Abstract: Marketing is a series of market-related business activities in the business in a changing market environment and it is to adapt, to stimulate and satisfy consumer demand. It is not only important for enterprise business activities, but also the important basic business functions. On the one hand, companies can understand the market through marketing of consumer demand, contact a close relationship with target consumers, businesses and the market and to better meet the market needs of consumers; on the other hand, corporate prove product development through market, expanding demand and increase sales through marketing advertising, marketing and so on, so that improve consumer acceptance of new products, new technologies, and tap the potential demand, expanding the real needs and achieve business targets.

Abstract: Strategic human resource management theory, strategic choice on the basis of the enterprise, to take appropriate human resource management practices, to better achieve Organizational performance. By analyzing real human resource management Different modes of practice, combined with the specific activities of the US-Japan Human Resource Management companies, proposed supportive human resource management practices can help companies achieve strategic goals of innovation.