Applied Mechanics and Materials Vols. 644-650

Abstract: The further planning and improvement of the car marketing model make ours get rapid development. Our car marketing model presents a pluralistic development trend, reflecting the spirits of the times. However, there are some problems existing and the traditional marketing model needs changing as soon as possible. In this paper, the existing marketing models at home and abroad are analyzed respectively, its advantages and weaknesses are specified briefly, and then an innovative basic idea of car marketing model is put forward. This paper is to build up a sales model centering on customers and put forward a new marketing model.

Abstract: The information technology has led to the profound transformation of society, economy and education. Multimedia-assisted language teaching (MALT) is one of important applications of information technology to education. As a modern educational technology, MALT has been widely used and it is the main trend in English teaching at present. In this paper, the author will discuss MALT in English class of junior high school with the emphasis on formative assessments.

Abstract: This study identified 19,831 publications to explore global trends of electronic commerce research during 1996-2012, based on all the subject categories of the SCIE and SSCI. A few significant global trends of EC research were revealed. First, proceedings papers and journal articles were the primary document types, contributing 12,200 and 6,707 publications respectively. Journal articles showed stable upward trends from 1996 to 2012. Second, the top three conferences contributed a 10.6% share of total proceedings papers and the top 20 journals published a 31.1% share of total journal articles. Third, “Computer Science Information Systems”, “Business” and “Computer Science Theory Methods” were the top three most popular subject categories.

Abstract: With the advantage of low cost and high innovation level, Open Source Design (OSD) has become an effective way to provide diverse products with high customer satisfaction by open group intelligence. Based on literatures and best practice of the successful OSD communities, this paper classified open source community into three types: open source hardware, public investment, and personality customization. According to the process analysis of these three kinds of communities, various operation mechanisms are investigated and presented respectively. The classification and the operation mechanisms proposed in this paper can help OSD community to make rational decision in their software development process, as well as to improve the outcome and innovation efficiency of the communities.

Abstract: On the basis of expounding the features of BOT financing mode, this paper analyzes the feasibility and implementation significance of the stadium aiming at BOT mode, reaches the conclusion that BOT financing mode is applicable to our domestic stadium construction, designs basic steps and operation framework of BOT financing for the stadium construction, and puts forward problems to be noticed in implementation of BOT project.

Abstract: Through the document literature, this paper analyzes and studies the university stadium, facility status, existing problems, solutions, etc. It turns out that the universities have the following problems on sufficient stadiums and facilities, construction, maintenance and single capital resource. The socialization of the university sports facilities is the necessity of the university stadium construction, and also a breakthrough for the reform deepening of our domestic physical education. It is necessary to broaden the thought and adopt the reform conforming to the operation rules of the market economy. At the same time of satisfying the basic teaching training of the university, it is of great importance to strengthen the development and utilization of the university physical facilities and solve the expense shortage problem of the facility construction and development.

Abstract: The analysis and research on the current management status of the stadiums of some provinces in China enables us to have comprehensive understanding of our domestic public stadiums. Meanwhile, it puts forward corresponding measures for improving the management benefit of our domestic public stadiums, which has reality significance in promoting its development under the market economic condition.

Abstract: College students' entrepreneurship education, as education forms with the improvement of students' entrepreneurial quality as the core, is an integral part of the implementation of quality education of colleges and universities. To better play the role of entrepreneurship education and develop students' entrepreneurial quality, it needs to have a comprehensive understanding and awareness of entrepreneurial quality. This paper, on the basis of the summary of existing point of the entrepreneurial qualities, has proposed the structural model of college students entrepreneurial quality through questionnaire survey and other methods, and analyzed the weight of each index in the model in detail, attempting to be helpful for the development of future entrepreneurship education in colleges and universities. Increasingly serious problem of university students' employment promotes higher education in talent training mode to make a new attempt and exploration to cultivate students' entrepreneurial quality concerned. so this article analyzes the structure of the entrepreneurship quality for college students.

Abstract: Industry associations are the bridge connected enterprises, government and market, which have such functions as to consolidate industrial management, self-regulation, coordination and monitoring, and protection for legal rights of enterprises. The authors carried out an empirical research on industry associations, technological progress, management innovation, and industrial upgrading by using the survey data of 500 leather enterprises in China. The findings have implied that industry associations have significantly positive influences on technological progress, management innovation and industrial upgrading; technological progress and management innovation have significantly positive influences on industrial upgrading; and that technological progress and management innovation are fully mediated between industry associations and industrial upgrading. Then the authors put forward some strategies on the development of the leather industry in China.

Abstract: In recent years, the situation that a great number of cities in our country are facing sudden-onset natural disasters has become increasingly serious. And therefore, it has a very important significance to establish a rational and effective emergency management and effective response to all types of sudden-onset natural disasters in our cities. This article firstly classifies the urban disasters, summarizes its dangers, and analyzes the formation for the urban disasters. It elaborates the further approaches and strategies of the urban disaster contingency management. Among them, contingency management methods include the Global Positioning Systems (GPS) and Remote Sensing technologies (RS). And emergency management strategies are analyzed from prevention and preparation, formulating contingency plans, practicing emergency plans and other aspects. Additionally, the process is deduced from the practical application and has strong value to be promoted.