Applied Mechanics and Materials Vols. 644-650

Abstract: It is of great significance to carry out the green brand construction for enterprise’s sustainable development. Shanghai WANSHIFA, an industrial head company in Shanghai, constructs green brand successfully through clearing brand strategy of green company, implementing the third party certification, special trademark registration, improving the product traceability and setting different brand sales paths and strategies according to the characteristics of brands. The practice shows that it is necessary for the green product brand to locate the green brand strategy correctly. The application of a unique registered trademark of third-party certification is necessary for the enterprise. The success of green brand needs effectively marketing strategy and network. The green product information tracing system is the trend for the green brand construction.

Abstract: The study conducts analytical research through cointegration test and granger causality based on data regarding urbanization and employment level from 1978 to 2012 in Shaanxi Province. To be specific, cointegration test reveals long-term equilibrium between the urbanization level and employment rate in Shaanxi, while one-way granger causality is found between them through test. Finally, through the establishment of the VAR model, impulse response analysis and variance analysis, the strength and path about how urbanization level and employment in Shaanxi Province affect each other is indicated.

Abstract: Chromium residue pollution incident occurred in August 2011 in Luliang, Yunnan province, shortened as Luliang case, which is China's first public interest litigation case filed by environmental non-government organizations (NGOs). The case is innovative and groundbreaking. This paper firstly introduces the case briefly, combining with the provisions of the new environmental law to analyze environmental NGOs’ plight in the public interest litigation, and then proposes some countermeasures to improve environmental NGOs’ work in public interest litigation.

Abstract: Industrial design has been developed in China for decades, it is with the constant collision of traditional Chinese culture and learned a variety of nutrients. Increasingly focused on product design aspects of traditional culture. Meanwhile, the product experience has become the core of the product design evaluation criteria. Many aspects of traditional culture will affect the user experience on the use of the product.

Abstract: In the process of developing regional economy, economy is limited a lot by energy resources. In this paper, we use indices of coal price, industrial structure, marketization, and an economic model of correlation between energy resources constraints and economic growth, as well as put forward a proposal for eliminating negative effects of energy resources constraints and speeding up the shift of the economic development mode.

Abstract: The article systematically analyses the multi-modal factors in college English listening teaching, first, reveals the main modes of college English listening teaching, including the acoustic mode, the visual mode and the touch mode, etc. Second, analyzes these modes play different roles in the teaching of English listening. At the same time, points out the necessity and possible ways of the cultural mode teaching in college English listening teaching. The research results of this article will play a certain reference role for optimizing college listening teaching.

Abstract: Organizational learning, learning organizations and even learning society are popular topics among educators and government officials in this so-called knowledge era today. This article will summarize and critique various perspectives on organizational learning and learning organizations in the texts we have covered so far.

Abstract: Graduation design is the key point to obtain the goal of training talents in higher education institutions. It can not only systemize and exercise the basic theory knowledge learned by students in university, but lay a foundation for later job-finding or postgraduate learning. With regard to the present three common problems existing in students’ graduation design work, which are lacking of attention, insufficient innovation and unreasonable topic design, this paper tries to analyze from the whole process of graduation design and will give three suggesting solutions including choosing a scientific research topic, reasonable intermediate checking and perfect evaluation system, thus improving the training quality in undergraduates’ graduation design work.

Abstract: This study is based on Schema Theory to explore professional English listening teaching mode through teaching experiment.The results showed: Inputting listening teaching background knowledge can effectively improve the hearing performance of English majors,which also has a diversity for different achievement levels of students' listening.This article stressed the need to train students to establish and to improve schemata in listening teaching, thus effectively using listening strategies.Results of this study will play a reference role to optimize listening teaching.

Abstract: The wetland nature reserve has the contradiction between tourism development and environmental protection. Eco tourism is the route one must take to realize the tourism sustainable development of area wetland nature reserve. Measuring the potential development of ecological tourism through quantitative method has great reference value and guiding significance for promoting the rational tourism planning and development of wetland nature reserve. This paper selects three aspects of ecological tourism demand potential, ecological tourism supply potential, ecological tourism security potential, which influence and restrict the ecological tourism potential of nature reserve to construct evaluation index system of the potential for wetland eco tourism development, and uses the set pair analysis method to carry out a comparative evaluation between the Yellow River Delta and the Nansi Lake Wetland Nature Reserve. Studies shows that there are some differences in ecological tourism demand potential, ecological tourism supply potential and ecological tourism security potential.